Travel and Tourism in India - Focus on Innovation and Customer
Experience
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Case Details:
Case Code : BREP013
Case Length : 14 Pages
Period : 1995-2004
Pub Date : 2004
Teaching Note :Not Available
Organization : -
Industry : Travel and Tourism
Countries : India
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Experience case study (Case Code:
BREP013) click on the button below, and select the case from the list of available cases:
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts
Kerala Tourism
In the early 1990s, Kerala was far behind in attracting tourists compared to other traditional tourist destinations in India like Goa, Rajasthan and Agra, famous for the Taj Mahal.
The state's emergence as the #1 tourist destination in India by 2000 was really
commendable. The success of Kerala Tourism is a wonderful example to understand the importance of innovation, experimentation and focus on value creation for a tourist destination...
Tirupati – Temple Tourism
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Temples in India, with their unique tradition and culture, rich architecture and sanctity, are a major tourist attraction.
Tirumala-Tirupati has emerged as one of the most visited temple tourism destinations in India, with about 50,000 domestic and foreign devotees and tourists visiting the temple everyday.
Lord Venkateshwara is worshipped at the temple and his power to grant boons to devotees is legendary. Many devotees vow to offer their hair or money to the lord, on fulfilment of their wishes. The temple has become the world's richest temple, surpassing even the Vatican City in its earnings...
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The Air Travel Industry
The airline industry played a major role in the growth of the tourism industry in India. The GOI worked towards improving the infrastructure and increasing the frequency of international flights to all international airports that were near major tourist destinations. The industry experienced significant changes in the mid 1990s, when the GOI implemented its open skies policy that allowed private players into the air travel industry...
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Jet Airways
In 2003, JA was the largest and most sought out private domestic airline in the country. JA not only survived fierce competition from IA but also emerged as a formidable competitor...
Medical Tourism
By the turn of the 20th century, many leading hospitals in India were equipped with state of the art medical infrastructure and a talented pool of highly qualified doctors, which made it possible for them to offer world class treatment at most competitive prices... |
Future of the Indian Tourism Industry
In early 2004, Kerala was undoubtedly the tourism leader in India, with revenues amounting to over Rs 9.5 bn in 2003, which were expected to cross the Rs 12 bn mark in 2004. In 2003, Goa was the second highest revenue earner from tourism in India...
Exhibits
Exhibit I: Apollo Group Hospitals – Promoting Medical Tourism
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